Update Site SEO Settings

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  • Update Site SEO Settings
  • Duda Support > Responsive Website Builder > Site Settings

Overview

With this advanced setting option, you can change your site Search Engine Optimization (SEO) settings by adding a site title, meta description, or meta keywords.

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's unpaid search results. Sometimes this is called "natural" or "organic" traffic. The better your site SEO, the more likely it is that your site will rank well in search engine results.

Guide

Editing your SEO settings

Click Settings on the left menu and then click SEO. You can change the site title, site description and site meta keywords.

Site title

The title tag is the most important tag for site SEO. Like the title of a chapter in a book, this tag tells people and search engines what the site is about.

The site title appears in the web browser title bar, and is used to describe your site in search engine results: 

The title tag should contain important keywords to help search engines determine what your page is about. Also, real people will read your site's title when deciding whether or not to click on a search result, so make sure it is people-friendly.

Site description

The site description is not important to search engine rankings, but it is important for compelling users to click-through to your site. The site description appears underneath the link in search engine results:

The meta description is your opportunity to advertise content to searchers and let them know whether your page contains the information they're looking for. Create a concise and compelling description that people will want to click on.

Site meta keywords

The major search engines do not use meta keywords to determine site ranking. In fact, on Bing.com, your site may be penalized for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorize sites. The choice of whether or not to include keywords is up to you. 

Considerations

Enter titles and descriptions on a page level

It's good practice for each page of your site to have a unique title and description. For this reason, we recommend entering your page title and description individually in the Page Settings menu.

Branding and keywords

When using search engine optimization (SEO), branding is extremely important. Using keywords and certain phrases helps your search engine ranking. Using similar keywords and language on each page also helps to enhance SEO. Remember, the better your website SEO, the more visitors you'll receive.

Meta keywords

Meta keywords are not important when setting up your SEO. In the past, meta keywords were used excessively in search engine ranking. Today, however, keywords are only used to detect spam sites. When thinking about SEO, focus on the title, description, and URLs for both your site and pages.

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